If you are looking for ways to market your company online you should consider using targeted ads to reach your audience. These ads are created to shown to specific people based on very cleaver use of information gathering. Certain websites will gather information about what pages, products and services a user has viewed. This information is then stored in terms of a cookie. These cookies are often shared within a community of websites and allows the adverts that are being shown to become highly relevant to the viewing, which in turn increases the chance of a sale.
I experiences this for myself recently when I had been viewing a number of second hand cars on Gumtree that I was interested in. I then logged in to my Outlook email account and down the right hand side was the list of adverts. But these ads were showing me cars for ale on Gumtree that were exactly the same spec that I had been looking at. Although this can be a bit strange to start with, it is actually very clever and sometimes useful.