If you’re looking to reach a mobile audience, then a mobile version of your website can be ideal. This is essentially a design for people browsing your website on a mobile device and it’s essentially a user friendly version for mobile users.
A mobile version can be completely different from your desktop website design, and it should be created to make the experience easier for those using mobiles yet the functions of the website should remind the same.
If your goal is to gain subscriptions then the mobile design should be created with this in mind, perhaps with standout calls to action, a revised mobile friendly navigation menu and suitable sized images.There so many different way to design a mobile version of your website, and an experienced designer will be able to make it function well for those using mobile devices.