Rebranding a website can be tricky as there are often many aspects you need to consider and some of the changes must be done all in one go rather than gradually.
If you have changed your company name and logo for example, you will need to decide upon a date from which you are going to start using the new ones and change it across all platforms simultaneously to avoid confusion.
If you have social media accounts you will need to apply the changes to the name and logo also (some social media accounts will require you to set up a new one rather than change an existing name.
Don’t forget to update the branding on any downloadable forms etc from the website such as Terms and Conditions or application forms, these often get forgotten about until weeks or months down the line.
You may want to notify your customers before you make these changes to ensure that they are aware of what is going to be happening, a sudden name change or brand change can lead customers to panic and sometimes even lose trust in your company as they are not sure if you are still who they used to use.