Pretty much every website will at some point make use of images to advertise a product or service or to set an ambiance for the viewer. The use of these images can be very effective in the right places however there are a few points to consider when selecting appropriate images.
Firstly the image must either be your own image or must be an image that you have permission to use as if not you could be breaking copyright law and could find yourself in a lot of trouble.
The image must also be high enough quality that it will not appear distorted or pixilated on screen as this would look unprofessional and could make the whole website have a negative impact on your business.
The images used should also be high definition enough that any products are shown from all relevant angles and have a zoom feature allowing a potential customer to look at the product in closer detail. If images aren’t clear or detailed enough then a buyer won’t have the confidence to purchase an item that they cannot see in the flesh and this could result in many product returns and unsatisfied customers.
Always use the best quality images that you can to allow your website to really show off your business to its full potential.