Social media pages are quite restricted in terms of design; you can set up a banner image, a header and a profile image. The profile image should be your company logo, as it allows individuals to recognise you more easily in searches.
Ideal your social media page should have a colour them, and the background is an important part of it. The background should not take the emphasis away from the content you’re publishing itself, yet it should essentially relate to your business, and look extremely attractive.
Ideally your header, background and logo should all work together to tell visitors a story, and each element should work together to reflect your business. Remember that twitter page designs will look the same on laptops , Smartphones, and tables, so consider these devices when you think about how a potential customer will view tour page.