Calls to action are essentially small advertisements that aim to lead the website visitor of another page of the website, possibly a product, a contact form or an offer page, and these will need to be updated form time to time if you want to spark new interest.
Rather than having paragraphs and paragraphs of persuasive sales talk or product information, CTAs can break up the content slightly, and give people the information they need fast. The text in CTA graphic could say ‘click here to place your order’ while it could contain elements of photography and text, but images and typography should be chosen carefully.
It should match your businesses brand and fit in with the design of your website, yet also do its job – persuading people to visit an important page. If you want to give your website a bit of a fresh feel then you should update your CTA’s you may find that makes a big difference, possibly influencing conversions.